Why Your Site’s Rankings Dropped in Google and How to Fix It

Everyone wants to rank high in search results, but unfortunately… there are way too many sites on the internet today and not enough free organic search spots offered by Google. The end result is a massive amount of competitive sites and a ton of sites dropping the first page for their most wanted rankings.

What should a site owner do?

The good news is that there are ways to help your site and improve dropped rankings in google – and many of them can be implemented in just minutes, without costing you extra money in the process.

With all of that in mind, today we’re going to highlight some expert tips and SEO tips that we’ve continually come across time and time again in the SEO industry. And with Google’s algorithms changing all the time, it’s better to try to implement these winning strategies sooner rather than later.

Let’s go and see what we can do to help you improve your lost ranking.

1 – Use a SERP tool to monitor your rankings at all times

Whatever your existing rankings, it’s important to have a process in place to allow you to continuously monitor where they are and how they are changing. Without a SERP tool, this will be next to impossible.

You can see a list of best SERP tools here, along with a list of the most popular names in that space below.

  • SEMRush
  • WhatsMySerp
  • ahrefs
  • Zutrix
  • Site checker

Using a SERP checker tool in your daily content creation, marketing, and SEO efforts will give you a better understanding of what keywords and search phrases to look for. Almost all of these tools will provide you with all the latest stats on keyword volume, competitor scores, site optimization tips, and long-tail keyword considerations.

It doesn’t matter which solution you use, as long as you use one. Most of them will also offer a free trial so you can see the many different features, site audits, keyword tracking, and other tools and features included in each.

2 – Keep an eye on your competitors and their rankings

In addition to keeping tabs on your own site’s rankings, it’s important to do the same for your competitors. The good news is that if you use any of the SERP tools mentioned above, this can easily be done.

When analyzing your competitors, you’ll want to keep an eye on the keywords they’re ranking for, how they’ve changed over time, and also analyze their content.

In reality, SEJ came out with a nice little overview of the best points and key factors to look for when doing any proper competitor research for SEO.

  • Identify your SEO competitors
  • Assess the difficulty of keywords
  • Find new keyword opportunities
  • Analyze on-page optimization and on-site content
  • Dig into competitor backlink profiles
  • Review site structure and user experience
  • Find out how they exploit social networks
  • Try to track competitor ad spend

If you can create better content, get more backlinks and social shares, chances are you can start to outrank other sites and get on the first page. This is especially true if you are already ranking on the second or third page.

3 – Add more content and resources to your top rankings

Of the many ways to improve your chances of ranking higher in search results, one of the easiest ways is to simply add more content to your ranking articles.

With most SEO sites now recommending content of at least 1,200 words per post, assets and content longer than 2,000-3,000 words are even more likely to outrank the competition.

And as you can see from the table below, the higher the word count, the higher a site’s ranking in Google.

And something else that we found quite interesting is that posts with a longer word count also get more social shares. The thought process behind this is that “the more words, the better the content” – even if people only skim through and read a small portion of it.

However, you don’t want to just flood your site with more filler content. Instead, make sure it provides value and also includes videos, quotes, images, infographics, or anything else you can provide for reference that gives your content an edge over what’s out there. already.

How to Win the Daily SEO Ranking War and Google’s Algorithms

The world of SEO is not new and it changes all the time. The biggest factor in all of this is that more sites are going live on the internet than ever before. And with more sites available, it will become increasingly difficult to rank more often and higher.

With that in mind, immediately focus on your best content and see how you can make it even better. Through the use of additional content, backlinks, social shares, and authority referrals, you should start to see steady movement in the right direction.

And finally, if you’re not using a SERP checker for your daily SEO activities, you’re missing out on a lot of time!

Posted on March 8, 2021