Chrome will start showing you Knowledge Graph style site information on its padlock icon.

A new Chrome developer flag discovered by Leopeva64-2 on Reddit was recently added to the browser’s Canary channel which displays additional site information when the padlock icon is clicked. For those who are not familiar, the padlock icon is a padlock that appears at the top of the browser wrapper to the left of the Omnibox or search box.

“About this site” section in the information page

Activate the “About this site” section in the information on the page. – Mac, Windows, Linux, Chrome OS, Android

# info-page-on-this-site

This “About this site” section is already part of the Microsoft Edge browser, so we have a pretty good idea of ​​what it will look like when deployed to Chrome. So far the flag above doesn’t do anything in Google’s browser, but if you want to check how it might appear, just see the image below, provided by the Redditor.

You’ll notice that even now Edge’s functionality seems incomplete. The icons are missing, so it’s clearly still in development. Nevertheless, the call of this new segment will display advanced information about the site, such as its founder (s), the date of its creation, the programming languages ​​in which it is written, the available languages ​​in which its head office is located. , its subsidiaries if there are any, and soon. Broken icon images are links to Wikipedia, Facebook, LinkedIn, Instagram, or any other relevant social media on which a specific site can be found.

If you’ve been paying attention to the right side of a Google search results page for the past few years, you may have noticed that this kind of data shows up there as well. Known as the “Knowledge Graph,” Google pulls relevant information from specific trusted sites and displays it in an easy-to-digest, clean, and straightforward way in a panel next to the query results.

Google search is no longer a dumping ground for blue links – it’s a place to find answers to the questions you ask yourself as a human. The “search giant” is now known as a premier AI and machine learning company, and it shows with these kinds of advancements in the way it presents the user experience. He’s done a lot of work to bring computers closer to people, and it’s no surprise to see him trying to humanize every aspect of the browser and its other products or services.

Going forward, the padlock icon will instead become a chevron icon, as we’ve seen on Canary over the past few weeks on our own devices. The historically green lockdown image turned gray a few years ago when Google tried to change users’ minds about security. Green was no longer needed as Chrome served sites over HTTPS by default and displayed HTTP sites as insecure and even blocked visits in many cases.

The next challenge will be getting users to click on this new chevron if they want to explore the website’s social presence or get more information. The real question is, “will we come to a day where we no longer place social information or contact pages on our sites because it is integrated directly into all browsers during the visit?” – I don’t think so, but it’s an interesting thought.