With a more and more popular using of ipad for countless consumers, ads on ipad is getting hotter and hotter. Fo the New York Times, traditional fall is advertising blitz, but in this year, Ralph Lauren will be the lone sponsor of the media outlet’s iPad app for September, will provide free access to five paid sections, run live streamed video and will usher in a new type of ad for the format.
A spokeswoman of Times says this is the first time that the app will have a single sponsor. Usually, there are six advertisers for the app, since it launched in April 2010. It has been downloaded 2.5 million times and receives 850,000 unique visitors per month, a Times representative says. But the rep declined to tell how much such a sponsorship costs. Reps from Ralph Lauren could not be reached for comment, either.
Ralph Lauren’s ads campaign will also provide free access to five normally paid sections of the app, including Fashion & Style, Home & Garden, T Magazine, Sports and Travel. In addition, the brand will run live streaming video of its Fashion Week runway show on Sept. 15 and introduce a new type of expandable ad called a “magalog.”
Ralph Lauren typically makes a big ads plan in the Times in September, when the industry introduces its new fall lines. To mention that, in the past, the brand has executed front-page takeovers of the newspaper’s homepage.