Fashion is everything for most of consumers, because we love to be unique, we love new things, expecially when we heard wearable tech. Wearable tech and fashion are supposed to be collide on one of the world’s most-watched tennis courts.
The compression shirt will be worn by ball boys during the tournament, it features biometric technology from OMSignal and the signature design of Ralph Lauren. The sleek nylon shirts can track the wearer’s heart rate, steps, calories burned, breathing and stress levels. All the info tracked by the shirt will be conveniently displayed on an iPhone app or a computer screen at no price to the wearer.
This marriage of design and tech is a first try for Ralph Lauren company. “It all starts with Ralph Lauren and he was really looking to take the Polo brand into the future,” said David Lauren, Senior Vice President of Advertising, Marketing and Public Relations and Ralph Lauren’s son.
However, what’s known to most of us is that wearable tech has a tendency to be clunky or obtrusive, while Ralph Lauren’s version is simply an athletic-fitting black T-shirt with a conductive silver-coated thread woven out of sight into the fabric.
So let’s see how Ralph Lauren’s compression shirt works, it intends to help consumers integrate these types of helpful statistics into everyday life. In the first half of next year, it plans to unveil a line of classic dress shirts with the same capability of the black T-shirts on display at the Open.
Although experiencing a great victory nowadays, clearly, Ralph Lauren has not let its failed experiment with tech in the ‘90s, when it tested carbon-fiber jeans and ski jackets with MP3s players sewn into the sleeves, keep it away from this territory. David Lauren, the executive vice president for advertising, marketing, and corporate communications for Ralph Lauren, and son of the designer, said simply about the past attempts, “Not everyone knew how to use MP3 players.”
The future of wearable tech grows increasingly brighter day by day. All of us are supposed to be getting more and more wonderful products.